Considering it's position in the night sky, it is often thought of as aiming for the bull depicted in the constellation called "Taurus", which I'm sure you may recognize. [Given their prior talk about horoscopes and all.]

This constellation is called "Orion", named as such for the hunter Orion in Greek Mythology. He was the son of the sea god Poseidon and Euryale, the daughter of King Minos of Crete.